We Speak Luxury: Brand Refresh and Digital Growth

Marking its five-year milestone, Luxury Immobilien has revealed a fresh brand identity and expanded its digital presence. The brand refresh was designed to set the company apart in a competitive market. The new look captures the essence of what Luxury Immobilien stands for: modern elegance and sophistication, brought together under the new slogan, “We Speak Luxury.”

As part of the refresh, the company introduced a clean and timeless logo, a distinctive slogan, and an elegant new color palette. The design reflects trust, exclusivity, and style. Shades of deep plum, lavender gray, off-white, and charcoal black complete a visual identity that embodies sophistication and strengthens the brand’s presence across all touchpoints.

“We wanted to stand out in the market through a distinct color direction and give the brand a fresh, elevated look to celebrate five years of growth,” shared the marketing team.

In addition to the visual updates, Luxury Immobilien has expanded its digital presence with new channels on LinkedIn and TikTok. On LinkedIn, the focus is on the business side of the company, featuring investment opportunities, career openings, and company news. It offers a professional space to connect with partners, clients, and collaborators. TikTok, on the other hand, brings a more relaxed and creative perspective, showcasing properties through lifestyle-driven content and everyday luxury moments that reflect the brand’s personality in a more informal, engaging way.

The refreshed identity and digital expansion mark an exciting new chapter for Luxury Immobilien. Follow us on TikTok, LinkedIn, and Instagram @Luxuryimmobilien to stay informed on luxury living and investment opportunities.

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